Many small business owners set up a website, fill it with content, and then forget about it. Unfortunately, you can’t afford to adopt such a passive approach if you want a successful website that actually generates useful traffic. Luckily, website analytics are an excellent way to drill down into your website for clues on how to make it perform better.
Back in the day, you may have hired a Magento agency to create a fantastic website. It probably still looks amazing now, but you still need to monitor your website traffic. Analytics make this job so much easier. There is a wealth of detailed information available, and you don’t even need to be an SEO expert to access this information.
Anyone can open a Google Analytics account. It won’t take long to get your account up and running, and once it is, you can add a tracking ID to any website you own. This allows you to analyse website traffic, and a whole host of other metrics.
Top Performing Pages
Look at which pages attract the most visitors. Analyse these pages in depth to find out where your visitors are coming from, what keywords they use to find the page, and how long they spend on the page. This information will help you create more of the same. You can also leverage your high-performing pages by adding a strong call-to-action or more prominent ads on these pages.
Google Analytics offers a geographic breakdown of visitors, so you can see where your traffic comes from, right down to the town or city. This is more useful than you might think; especially if you are looking to expand your business into new areas. You might discover that you already have traffic from a specific country, which indicates your products or services are of interest.
What’s Your Bounce Rate?
There will always be visitors who click on a page and then click away almost immediately, but if your bounce rate is higher than expected, it indicates you have a problem. Look at page loading speed. If a page takes more than a few seconds to load, this could be the reason why your bounce rate is high. If so, ask yourself what’s causing the problem. Is it your server, or do you have too many graphics and videos on the page? Whatever the underlying cause is, fix it, as it is hurting your website.
Where is your traffic coming from – paid ads or organic traffic? This information tells you what is working, and also what isn’t. Check whether traffic is coming from mobile or desktop devices. Again, this is very important for future optimisation.
If you pay close attention to how visitors interact with your website, your traffic will grow a lot faster.
Millennials are consistently seen as reluctant investors. Some are a decade into their career, but they’re still relatively risk-averse, which many analysts believe is largely the result of the fact they grew up or came into adulthood in the midst of the Great Recession. Millennials have seen one of the worst financial environments in history, which has understandably made them gun-shy when it comes to investing, particularly in the stock market.
To combat that sense of hesitation, fintech companies have been creating platforms and technology that speak specifically to Millennials, and many of these companies have been quite successful in the process.
One of the biggest fintech trends leading the way not just for Millennials but investors in a range of age brackets is robo-investing. The premise behind robo-investing is one that Millennials tend to embrace because it’s seen as easy, inexpensive, and it gives the ability to create a set-it-and-forget strategy that requires minimal effort.
Robo-investing is also a viable alternative to the old way of doing things, which was to work with a financial advisor. Financial advisors, however, have been lumped in with many others in the financial services industry, such as bankers and lenders, and they’re not necessarily viewed in the most positive light by Millennials. Robo-investing platforms like Betterment give them the opportunity to skip the financial advisor, while still getting similar advantages, such as diversification and tax efficiency.
In the past, most investors would use services such as YAHOO! Finance to do their research and to track stocks, but there has been a new wave of trading software popping up that’s more comprehensive than ever before. Options such as Stocks to Trade, which was introduced by Millennial investment professional Timothy Sykes, is designed not just for the Wall Street elite, but is instead for real people.
These trading software platforms include some of the most varied data points available, and they give users the opportunity to see everything they could need or want to know about all of the big markets in one location.
Budgeting and Spending
When looking for strategies to invest, it’s just important to decide how you’ll allocate your assets. It’s also important to look at your investment capabilities versus your income and spending needs. That’s why budgeting apps and banking services are also an essential component of many Millennials financial and investment strategies.
Just one of the many examples is called Simple, which is essentially branchless banking where everything can be done on a mobile phone.
This helps investors and would-be investors because it has features to create specific, personalized goals, such as putting aside a certain amount of money each week to invest. It also includes a feature called “Safe-to-Spend” which lets users see how much they can spontaneously spend without sabotaging their budget and existing goals.
Finally, another big way fintech is changing the investing landscape not just for Millennials but for everyone? Peer-to-peer lending.
Peer-to-peer lending offers the opportunity for people to bypass the traditional bank environment for personal and business loans, and it gives investors the chance to look outside the stock market for investing opportunities. There is a high level of risk, particularly when it comes to investing in certain borrowers, but Millennials seem to like the concept because the potential returns are much higher than they would be with something like a high-yield savings account, and as long as funds are spread out over many loans, the level risk isn’t incredibly high.
Fintech is changing the way Millennials invest and shifting how they view the concept itself, creating not just new opportunities for investors, but new possibilities in technology as well.
One of the biggest questions many people have when it comes to their money and their life is whether a robo-advisor or an in-person financial advisor is right for them.
Each has advantages, but also disadvantages.
There’s no one right answer that’s going to work for everyone in this situation, as with most circumstances involving money, but the following are some criteria and guidelines that can help you determine what’s right for you and your financial needs.
One of the primary reasons many people opt to work with a robo-advisor as opposed to a traditional financial advisor is because of the costs. A conventional investment advisor or wealth manager may charge fees ranging anywhere from 1% to 3% of the value of the portfolio, while a robo-advisor platform generally charges much less.
In fact, according to Investor Junkie, robo-advisor fees may be as low as 0.15% per year. This can have a significant impact on the overall performance of your portfolio.
Objective, Unbiased Advice
Another benefit of opting for a robo-advisor as opposed to a financial advisor? There is often the fear in the financial services industry that advisors aren’t necessarily operating in the best interest of their clients, but are instead working to make themselves money. Some financial advisors work on a fee-based schedule, and what this means is that they often have ties to certain investment vehicles or products, which they’ll recommend above others to make a commission.
Robo-advisors are going to be able to offer a sense of objectivity, although also important to note is the fact that many financial advisors are independent and fee-only, meaning they are objective and offer unbiased advice.
While there are advantages to working with a robo-advisor, there are perks of a conventional financial advisor as well. Financial professionals must usually undergo rigorous training and interview processes when they begin working, meaning they’re good at what they do, highly knowledgeable and able to provide guidance for complex situations that a robo-advisor wouldn’t be able to.
If you are a high-net-worth advisor, are facing a transition in your life, or a business owner, for example, a robo-advisor might not be the best option for your needs.
Investors tend to vary pretty significantly in how they like to approach the management of their assets. There are plenty of investors that enjoy a set-it-and-forget strategy, meaning they can easily turn their money over to a robo-investor and take a hands-off approach.
If you’re on the other side of the spectrum, however, and you enjoy having some level of control over your investments, a robo-advisor probably won’t work well for you.
There’s also a personal element of investing to consider. Do you like the human interaction of working with a financial advisor, or is this something you view as an inconvenience or unnecessary?
The above are just a few of the many considerations to keep in mind as you decide between a technology-driven robo-investing platform or working with a financial professional.
When you think of buried treasure you think of classic tales of piracy and the sort of stories of fantasy and adventure that you usually have to check out on the big screen in the latest block busting movie experience.
However many of the kinds of stories we’ve been able to enjoy in theatres, like those featured in the ‘Pirates of the Caribbean’ franchise or even the ‘Indiana Jones’ saga, have always been based around some legendary artefact whether this was real or even just an aspect of mythology.
So can you imagine what you would do if you did actually come across a long lost relic or shipwreck? Well a group of miners in Southern Africa have done exactly that.
Diamond miners in Namibia uncovered a long-lost shipwreck estimated to be more than 500 years old at the bottom of a lagoon near where they were working.
The ship is said to be the Bom Jesus, translated as the “Good Jesus”, a Portuguese trader ship which would have been filled with ivory, gold, tin and copper.
The ship is believed to have gone down near Namibia back in 1533 as it headed to towards India. It went down along the Skeleton Coast, a particularly perilous stretch of coast which was even known to many Portuguese sailors at the time as “the Gates of Hell.”
The “Good Jesus” was discovered under the ocean floor after the lagoon was drained in order for the workers to continue mining. After almost a week from the original discovery a treasure chest was also uncovered within the wreck.
It was a chest that contained many Spanish and Portuguese gold coins estimated to have a value of around $13 million in today’s market.
It is believed that the wreck was preserved by copper ingots found amongst the cargo on the ship and there was around 22 tonnes of it aboard.
This meant that any underwater life or organisms would have been put off destroying or feeding on certain relics because of the repulsive elements found in the copper. In fact had it not been for the inclusion of the copper on board many of these fascinating finds may not have been possible at all.
Typically under maritime law any treasure that happens to be recovered from the seas or oceans will belong to the country who owns the waters in question. That is of course unless the vessel itself was classed as a ship of state, which this was, so in fact the “Good Jesus” would have been legal property of the Portuguese government.
In this case however the Portuguese have waived their rights to the fortune and this means that the wreck and its entire contents can be claimed by the Namibian government.
It’s not every day that you would expect to go to work then come across an unexpected desert treasure but it does raise the question as to just how many potentially lost and ancient shipwrecks are still hiding beneath the surface of our planet.
With the large online streaming audience set to get even bigger in 2017, Netflix is doing more than enough to position itself as the most preferred online streaming service for Videos on Demand. They have gone as far as funding the production of A-list TV shows that made headlines all over the world in 2016, like the very popular Narcos. This year doesn’t seem like it’s going to be any different, since they already have a number of TV shows lined up for release. The only catch is that you’d need to change your Netflix region to the US. Once you do that, here’s what you could expect:
- Release Date: February 3rd, 2017
- Cast: Timothy Olyphant, Thomas Crawford, Drew Barrymore
- Plot: This year we will see Drew Barrymore come to daytime TV in this drama filled story about a happy couple living in Santa Clarita, California whose lives come tumbling down after the death of Sheila.
- Release Date: May 5th, 2017
- Plot: Also making a comeback this year is the interconnected group of 8, dubbed the “sensates”, whose main objective would be to use their shared knowledge, language and skills to prevent the violent death of Angelica.
- Release Date: January 20th, 2017
- Cast: Landon Liboiron, Jason Momoa, Zoe Boyle
- Plot: The producers from the Discovery channel came together to order a scripted series about the struggle that existed in the late 18th century over the control and exploit of pelts.
- Release Date: March 17th, 2017
- Cast: Jessica Stroup, Jessica Henwick, Finn Jones
- Plot: Another addition to the Marvel series to watch out for in 2017 is Iron Fist, with the main character as Danny Rand. Rand comes back to his family’s home in New York to reclaim his family company, but the evils he encounters along the way force him to choose between continuing with his family’s legacy, and his duties as Iron Fist.
Release Date: January 24th, 2017
Plot: This new physically demanding, and energy draining competition will put all the other obstacle course challenge shows you’ve watched to shame. The show will adopt an international theme with competitors being scouted from the US, Germany, Japan, South Korea, Mexico and Brazil. These athletes will compete for national pride as they’re put through the toughest of courses, known in each episode as “The Beast”, with each contestant yearning to be crowned the Ultimate Beastmaster after they battle it out on the final episode.
Expect all that and a lot more this year from Netflix. We’ll update the list once the release dates get announced, but here’s what you could also expect to come out soon:
-F is for Family
-Fuller House (Season 3)
Keep in mind that these release dates are all based on viewers on the American Netflix region. Whether these shows will also be released at the same time in UK, Canada, Australia, or other countries is yet to be seen