Interacting with Shrewsbury Town Council will soon be quicker and easier after councillors approved plans for a new website.
At a meeting of the Finance & General Purposes committee on Monday [4 AUG] members appointed Shrewsbury based company, The Web Orchard, to re-design the existing site following a robust selection process.
The brief was to make the existing website simpler to use, and more responsive, ensuring that visitors will be able to find what they are looking for within a few clicks.
The new site will be built using responsive technology to recognise which type of device people are using and adjust accordingly.
The design of the previous website, which is five years old, was found to be outdated and difficult to navigate, particularly on mobile and tablet devices. The new design will remove some large blocks of text and replace these with clear icons guiding users to the pages they need.
Work on the new website, which will sit on the existing platform at www.shrewsburytowncouncil.gov.uk, is already underway, with a prototype due to be presented to councillors in October.
Councillor Alan Mosley said: “Soon after taking over the leadership of the Council we recognised that our website was outdated and, as part of our revised Communications Strategy, we resolved to change it to something more fit for purpose. We want a website that will allow the Council to get closer to its residents, one that is more open and accessible and user friendly for all types of devices.
“The re-designed site will be attractive and informative, while giving opportunities for feedback and consultation with residents. We want the new website to link with all our partners as we work together at putting Shrewsbury first.”
Pete White, director at The Web Orchard added: "We're delighted to be selected to re-build the Shrewsbury Town Council website and are already busy working on the project. There are some interesting challenges that we are looking forward to tackling."
Shrewsbury based website developers The Web Orchard are pleased to announce today, their Platinum level sponsorship of the fifth annual ShropGeek (R)Evolution Conference - which is taking place this September.
The exciting and lively ShropGeek (R)Evolution Conference will see more than 200 people from all over the web-world, join together for a very unique full-day web conference in Shropshire's stunning county town. Entrepreneurs and business professionals will combine their varied backgrounds and internet experiences, to share what makes things faster, stronger and better when it comes to anything world wide web!
2014 will mark the conference's fifth year of successful operation - and it will be the first year that The Web Orchard have pledged Platinum sponsorship.
Speaking of the support which The Web Orchard will be providing this year, Pete White said "We may be a rural county and away from the busy life of the cities, but Shropshire has just as much to offer in terms of web and commercial opportunities for businesses and entrepreneurs. There are so many people here in Shropshire that are making real successes of the web, for example full-time Bloggers right through to substantial companies - and the ShropGeek conference aims to celebrate these achievements, as well as provide professional development for those who attend."
The ShropGeek (R)Evolution conference is being held at Shrewsbury's Conference Centre and is taking place on Friday 26th September 2014. The special event is delivered and organised by national industry-recognised experts - and the primary aim is to support the UK's digital community. Shropshire people with a passion and interest for the web, are encouraged to consider attending this year.
Platinum sponsors, The Web Orchard, have recently completed new websites for clients including Shropshire Fire and Rescue and Telford Shopping Centre. They are a Drupal specialist and Pete White is also a professional blogger, as well as Editor of the popular Love Shrewsbury website. For further information on the ShropGeek conference, visit: http://2014.shropgeek-revolution.co.uk
I left Tesco happy the other day knowing that on my next shop I had a voucher for 4p through their price match promise. Though I wasn't happy, I chuckled to myself thinking about how I would spend it and questioned why Tesco had even gone to the effort?
The annoying part wasn't simply the amount, it was the way the whole process worked. Tesco had done the hard work of calculating the saving, why not simply deduct it from my total spend? If I was to buy a pack of Pringles on offer with 50% off I wouldn’t expect to see the saving on a voucher.
Instead they insist on using the 4p to make me return to Tesco on a future occasion. This you could argue is fine and a perfectly valid way to build customer loyalty however instead of simply deducting the 4p from my shopping balance on my next visit or adding it to my Club Card rewards total, I’m reliant on remembering to show the voucher at checkout.
The Club Card is a complex computer system yet it can’t automatically deduct a voucher from my shopping total when scanning my club card on checkout? You could argue that its down to my own stupidity for forgetting to use the vouchers but the point is that all of the elements to the system are already in place and Tesco is simply making the user jump through unnecessary hoops, most likely knowing that they won’t bother with that 4p voucher.
The user experience problems aren't just down to price match rewards, a range of other offers and money off vouchers have to be printed rather than being automatically deducted.
With all the struggles Tesco is going through recently it seems like such a simple change to improve the Club Card experience with users, lets hope when Morrison’s launches its loyalty scheme in the coming months that it doesn’t make the same mistakes.