If you find that you like certain mobile ads better than others, you’re not alone. This is because mobile ads affect your mind more than you might think. According to a new study from mobile brand advertising leader Kargo, certain types of ads captivate mobile consumers while others are more likely to aggravate them.

Why does this matter? The findings of such a study can be highly beneficial to the marketing industry, which is always hard at work trying to figure out what types of ads are the most effective in terms of being well-received by users. Plus, knowing this information would be highly useful in regard to establishing the most optimal mobile app monetization strategy.

Kargo's study – The “Captivate vs. Aggravate” study – was conducted with the help of neuroscience research firm MediaScience. The study analyzed both the emotional and rational responses that consumers had to four different types of mobile ads within top editorial environments. More specifically, the study tracked the neurological reactions that the participants had to various ad formats by analyzing eye movements, attitude changes and biometric responses.

What the researchers learned from the study was that the size of the ad played an important factor in terms of how well consumers responded to it. That being said, bigger wasn’t always best. Furthermore, interstitial ads - those that pop-up and cover the full screen – are viewed by users as being the most intrusive and annoying. When these ads appear the users’ attention to them dropped dramatically.

On the other hand, consumers appeared to be happier with in-stream advertising. These are ads that are placed in between content. For instance, they may appear at the end of a game or a game level, etc. It is thought that users may find these ads more appealing because the engagement is user-controlled. Interestingly, the study also found that even if participants didn’t like the ad format it did not impact their opinions about the brand or the editorial content around the advertisement.

Another study by neuromarketing leaders Neurons Inc. and True Impact also tested the reactions mobile consumers had to certain ads. This study was conducted in an effort to help marketers better understand how users react to in-app mobile video ads and how users engage with them. This information gives insight to brand recall, human attention and higher ad receptivity. The report about this neuroscience study was released by MediaBrix, the leading in-app mobile video advertising platform for brands.

The study focused on testing the reactions users had to ads that were delivered in two formats but that had the same creative, which was either from MillerCoors or a global confection brand. What the researchers discovered was that embedded opt-in ads that were presented within the context of the consumer’s experience and that rewarded attention were received much better than standard interstitial video ads. In fact, the opt-in advertising yielded eight times more mental engagement from the users as well as over three times the amount of time spent with the brand, and far greater brand recall and positive sentiment.

What the study showed was that an ad delivery style that enables a brand to add context and value to the consumer while identifying emotional and meaningful moments, leads to the most significant brand-consumer relationship, which – in turn - results in a higher return on investment.

Making money while playing games - how many of you have thought of this as children, or even young adults? I guess many of you have dreamed of it, even if your moms used to tell you that "nobody is going to pay you for playing non-stop". Thanks to modern technology, we now have several ways to be paid for playing games. Some of them involve a career in the game development industry - but these are usually not as much fun as they sound. But there's another way to get paid to play, with no need for expertise - but only luck. It's call an online casino.

Entertainment for money

The online casino industry is the only branch of the iGaming business that relies on simple, entertaining games to make a living. And most players at the wildjackcasino.com are there not to make a buck, but to have fun in their own way. Most casino games at the Wild Jack Casino are designed to entertain first, and you need a lot of luck for them to be profitable in the long run. They are built this way - although they are completely fair, most games at the Wild Jack Casino are far too unreliable to be considered as a steady source of income. But slot machines are not the only games at the Wild Jack Casino that are fun to play. There are several others that, when played the right way, can help you round up your budget. Or even make you rich - if you are very lucky.

Games for the pros

Most casino games are completely random, but there are some that have a lower variance. Blackjack is one of them - it is considered by many the game with the most profit-making potential in the long run. Simply playing blackjack is usually not enough for success, though - it is random enough for it to be almost completely unpredictable. What makes it special, though, is that it leaves a lot of room for player decision. And taking the right decision at the blackjack table often means the difference between winning and losing.

The most widespread method of turning blackjack into a profitable game is the so-called "basic strategy". This consists of a list of recommendations about what you should do (and not do) depending on the value of your hand, and the card revealed by the dealer. It's quite easy to learn, and equally easy to use. Applying the basic strategy can improve the percentage of your winning hands significantly. Other games with a series of relatively "safe" bets are War, video poker, and Roulette. All of these can be played in a way for them to be in the player's advantage. And all of them are fun games to play, so you can play games, be entertained, and make a buck at the same time.

Many of you reading this are already seasoned or at least have heard of the Roulette game that is popular in casinos, both online and land-based. A good number of these establishments have come to realize that with the rise of the game’s popularity comes the inevitable increase in competition for this large market base. Many of them have seen to it that they woe in potential members with membership-based bonuses. The bonuses are numerous and vary from place to place; I will give you the breakdown of the best roulette bonuses in casinos out there. 

Many people will opt for the European Online roulette, since it only has a single zero, which means a favorably low house edge. There are notably two bonuses that a lot of sites have employed. Firstly, there is the Cashable roulette bonus. This simply means that after placing a wager and meeting the wager requirements, you can keep the bonuses of the bet. The other and clearly quite opposite one, is the Non-cashable (or “sticky”) bonuses, this means that after winning a wager the player can take the winnings but not the bonuses of the particular wager.

I will look into a number of online roulette casino that have presumably the best bonuses around. To begin with, there is the Noble Casino which offers arguably the best deposit bonus for players. For new players, they are given a 100% first deposit bonus. Clearing bonuses in subsequent wagers can be done by wagering at least two hundred times the bonus amount at the table hosting the game. The second online establishment on my list is the Prime Casino. It offers a chance for new players to clear their welcome bonus while playing roulette. They offer starter bonuses of a 100% for the first three deposits made. The maximum amounts are fifty, hundred and one-fifty sterling pounds for the three deposits respectively. 

I have just listed two of very many online roulette casino that offer quite lucrative bonuses for members. The advantage of joining certain establishments is that they are bound to offer more bonuses depending on your membership. With monthly and weekly promotions they are always in a bid to keep their members, as more common than not, people are known to defect from certain sites to others that have better bonuses. At the end of the day, these bonuses are there to make your experience playing roulette even more fulfilling. 

 

At present, roulette players could be forgiven for thinking that they would be better served playing t a bricks-and-mortar casino than online. After all, Californian professor Richard Muller has recently claimed to have developed a method for beating the traditional roulette table, based on physics and the popular 'bet in-play' trigger. He believes that it is possible to leverage data during those few seconds when the ball is spinning to make successful wagers, beating the house and driving huge returns in the process.

3 Simple and effective strategies for optimising your odds when playing Roulette

Of course, such theories are laced with doubt and uncertainty, making it almost impossible to determine whether or not they are viable. Online players also have no such luxury when attempting to formulate strategy, as the mechanics of virtual roulette and the use of a random number generator to achieve results prohibit such tactics. Instead, they are forced to rely on simple and logical strategies to optimise their chances of success, including the following: -

Choose a system that suits your Bankroll

If you ever read popular roulette tips, you will know that there are a hist of betting systems that players use to achieve success. Some of these are more popular than others, however, and the popularisation of such strategies can cause them to be arbitrarily adopted inappropriately. Instead, it is far better to select a system that suits your bankroll and appetite for risk, with popular, progressive strategies often requiring multiple wagers to win any form of return. If you choose a system that is beyond your means, you may sink all your money before you earn the chance to win.

Table Coverage is more Important than the Value of your Stake

Let's continue with a correct but understated assertion, which is that the spread of your bet is far more important than the value of individual wagers. While high rollers often back single number bets in exchange for inflated odds, for example, those with smaller budgets must adopt a more risk-averse approach and instead aim to cover as many potential outcomes as possible. By including a higher proportion of reliable, even-money bets alongside inside wagers that drive inflated returns.

The precise combination that you choose is up to you, but the key is to focus on bet coverage and your probability of success.

Random Results means that Consistency is Key

Regardless of your chosen platform, it is important to accept the random nature of roulette. While there are always suggestions that results can be pre-empted and outcomes determined, this is something of a gambler's fallacy and one that can undermine even the most skilled of practitioners.

This is why consistency remains the watchword when implementing your strategy, as this ensures that it is not swayed by perceived number patterns and has the best possible chance of achieving success. Remember, any sequence of numbers can occur during gameplay, so invest time in creating a viable and pre-determined strategy that can be sustained over time.

Your office space should reflect you as a business owner and as a company. This is important because the building and its interior is the way you make that all-important first impression, so make it good!

Make a bold statement

You need to show visitors and clients that you are cool, creative and modern. Think about a statement piece for your entrance or reception – it could be a sculpture, a collage of your employees and their stories, or something bonkers like an indoor pond.

Focus on the reception

Those first few seconds of human contact are vital in forming an impression that will hopefully lead to a great business relationship. You need to get across the feel and ethos of you and your company, so incorporate that into the design and layout. Don’t forget, though, that the reception area is often busy and so people need to be able to move efficiently and quickly through it.

Once you’ve pinned down the design, make sure your receptionist seals the deal with a warm smile!

Use the building’s original features

If your office space in Heathrow has some quirky features, or an interesting history, bring this to the fore. If it used to be an old tyre factory, for example, think of ways to give that history a nod. It’s a talking point, at least.

Use the force…of colour

Colour really does influence people and their behaviour, so busy rooms can be yellow or orange to promote creativity and energy. Don’t go overboard though, as it can lead to outbursts of temper.

For calmer rooms, try blues and purples, and for a return to nature and restfulness, try greens. You can also have some old favourites like greys and browns, but only as accents, as you want to avoid a total re-run of the 1970s!

Aim for a homely kitchen

Just as the kitchen is the heart of the home, it should be the heart of the workplace too. Office kitchens have previously been grubby, drab little affairs where bad coffee and dry sandwiches were the order of the day.

Now, however, the office kitchen is a home/work/meeting kind of place where people can genuinely relax and even generate some ideas together. Aim for cosy and homely, or maybe a bit café-ish, depending on your style. One thing is vital, however – good coffee! Coffee is how working relationships and friendships are forged.

If there’s space for air hockey or something similar, then go for it.

Choose the best chairs you can

Woefully overlooked, the office chair needs to be rehabilitated and brought back into fashion. We spend hours every day in them and if you want the best out of your workforce, give them the best foundation you can! They deserve comfort.

Use clever lighting

With creative use of lighting, you can make your space into zones and manage people’s moods. This includes letting in natural light as well as feature and adjustable lights and lamps. Aim for a mixture of natural, soft and high beam.

What are your ideas for cool office spaces? Let us know!

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