If you have a true love for writing, you’ll be familiar with that magical thing that happens when you're writing about something that you're passionate about – the words seem to flow out of their own accord and spin themselves into clever phrases right before your eyes with seemingly no input from you. Wouldn’t it be amazing if you could actually get paid to do that all day?
In the real world, however, it’s never that simple! Actually working as a copywriter means bending your pen to a host of different subjects and styles, many of which will not come naturally to you. Many times, you’ll need to write about subjects or products that you find completely uninspiring, or worse, actually go against what you stand for – imagine being a committed vegetarian and having to churn out some clever copy for a meat product, for example!
On the other hand, working for such a diverse range of clients, companies and brands is sure to keep you on your toes, and present a new challenge every single day. And while it can be very frustrating to have to deal with subject matter you're not particularly keen on, there’s also an immense amount of pride and satisfaction to be had in doing a good job anyway. And as an extra reward, there will always be those pieces that come along that you feel you were just born to write, and let you know you're still definitely working in the right career!
Working as a copywriter for an agency, versus working freelance:
The information age has brought about so many new ways to earn a living, and the field of digital marketingis perhaps the most exciting for someone who wants to work in a creative role from home. Working as a freelance copywriter from the comfort of your own home sounds like a dream come true for anyone who wants a bit more freedom to set their own schedule, work around their kids, or even just avoid the daily commute! And while it can help you do all those things, there are a few benefits to working in a 9 to 5 job that you're really going to miss out on too.
Freelancer copywriters often have more freedom over which projects they choose to take on, when they want to work, and how much they want to take on. Highly creative people often battle to stick to a routine and grind out engaging content on demand, so the option of being your own boss is very appealing. That said, they can also be incredibly talented at the fine art of procrastination, and without a boss to answer to, there’s a real chance that you're just not going to be able to get enough work done to support yourself!
And that’s another big drawback of working freelance – you're going to earn a lotless money. When you throw your hat into the working from home ring, you're suddenly competing with the entire globe, rather than just your city, or even country. There are literally millions of other freelance writers out there, and you're going to have to be willing to work for a lot less to get your foot in the door. And if you use one of the large international freelancing platforms to find your clients, they're going to take a not-inconsiderable cut of your earnings too. Nonetheless, if you're willing to take a bit of a lifestyle knock in order to set your own hours, take as long of a lunch break as you like, and never have to sit in rush hour traffic again, it can definitely be worth it.
Working for an agency in a more stable role comes with all the other perks, like a predictable salary, paid annual leave, and free coffee! (For whatever reason, copywriters and coffee have a close and intimate relationship!) You’re also guaranteed a much steadier flow of work, have the opportunity to socialize with and bounce ideas off coworkers, and you won’t have to fight quite so hard against the urge to procrastinate on challenging pieces and stick to deadlines. There’s also something about just being in a working environment and surrounded with activity that is bound to make you more productive – and once the work week is done, you get to take two full days off – a luxury freelancers can seldom afford!
Perhaps the most exciting part about being a copywriter, whether you work from home or for an agency, is that every day presents an opportunity to learn about something new, and challenges you to create content that your audience is going to respond to. If you love language and finding new ways of expressing ideas, then it’s a versatile and rewarding career path to consider!