Millennials are consistently seen as reluctant investors. Some are a decade into their career, but they’re still relatively risk-averse, which many analysts believe is largely the result of the fact they grew up or came into adulthood in the midst of the Great Recession. Millennials have seen one of the worst financial environments in history, which has understandably made them gun-shy when it comes to investing, particularly in the stock market.
To combat that sense of hesitation, fintech companies have been creating platforms and technology that speak specifically to Millennials, and many of these companies have been quite successful in the process.
One of the biggest fintech trends leading the way not just for Millennials but investors in a range of age brackets is robo-investing. The premise behind robo-investing is one that Millennials tend to embrace because it’s seen as easy, inexpensive, and it gives the ability to create a set-it-and-forget strategy that requires minimal effort.
Robo-investing is also a viable alternative to the old way of doing things, which was to work with a financial advisor. Financial advisors, however, have been lumped in with many others in the financial services industry, such as bankers and lenders, and they’re not necessarily viewed in the most positive light by Millennials. Robo-investing platforms like Betterment give them the opportunity to skip the financial advisor, while still getting similar advantages, such as diversification and tax efficiency.
In the past, most investors would use services such as YAHOO! Finance to do their research and to track stocks, but there has been a new wave of trading software popping up that’s more comprehensive than ever before. Options such as Stocks to Trade, which was introduced by Millennial investment professional Timothy Sykes, is designed not just for the Wall Street elite, but is instead for real people.
These trading software platforms include some of the most varied data points available, and they give users the opportunity to see everything they could need or want to know about all of the big markets in one location.
Budgeting and Spending
When looking for strategies to invest, it’s just important to decide how you’ll allocate your assets. It’s also important to look at your investment capabilities versus your income and spending needs. That’s why budgeting apps and banking services are also an essential component of many Millennials financial and investment strategies.
Just one of the many examples is called Simple, which is essentially branchless banking where everything can be done on a mobile phone.
This helps investors and would-be investors because it has features to create specific, personalized goals, such as putting aside a certain amount of money each week to invest. It also includes a feature called “Safe-to-Spend” which lets users see how much they can spontaneously spend without sabotaging their budget and existing goals.
Finally, another big way fintech is changing the investing landscape not just for Millennials but for everyone? Peer-to-peer lending.
Peer-to-peer lending offers the opportunity for people to bypass the traditional bank environment for personal and business loans, and it gives investors the chance to look outside the stock market for investing opportunities. There is a high level of risk, particularly when it comes to investing in certain borrowers, but Millennials seem to like the concept because the potential returns are much higher than they would be with something like a high-yield savings account, and as long as funds are spread out over many loans, the level risk isn’t incredibly high.
Fintech is changing the way Millennials invest and shifting how they view the concept itself, creating not just new opportunities for investors, but new possibilities in technology as well.