I've previously looked at cash back sites in parts one and two of the incredibly popular Cash Back: How to Make Money Online series. Since then hundreds of clone cash back sites have popped up, I've largely ignored them as they offer nothing new or exciting.
This was until I was contacted by a new cash back site that offered a slightly different model, one that benefited you and your friends. The site Ei42 (E is for Everything, I is for Internet, 42 is the Answer to Life the Universe and Everything) sets you up with your own on-line store which you earn cash back through. Anyone else you get to use your on-line store will also earn you cash back.
My on-line store is : www.ei42.com/pwhite
People can also join Ei42 through your store and earn themselves cash back. As a reward you get 10% of the cash back they earn. If other people then sign up through your friends store you still earn cash back, this time 4%. As the model expands and more and more of your friends and their friends join and spend through the site you still earn money.
The store is the most impressive part of the site, the way they have integrated products from different merchants is different to any cash back site I've seen before. The themes leave a lot to be desired aesthetically but are usable and well structured.
However compared to other cash back sites such as Quidco and Rpoints Ei42 does not show you how much cash back you will get from each purchase. The creators state that they want to remove the worry involved in using a cash back site and having to work out how much you will earn from each purchase.
From the people I've shown Ei42 they think its a great idea because you can make money out of your friends however they would not use the site as they don't know how much they would be making. One person made the example that if Quidco no longer offered cash back then you would have no incentive to use Quidco and if you do not know how much you are making from each retailer how can you decide who to buy from?
I would like to see Ei42 expand on their store and provide web masters with ways to integrate the store into their own sites - so for instance I could sell products through ImAFish earning cash back. They could even provide Facebook widgets of products allowing people to buy and earn cash back that way.
Ei42 is evolutionary rather than revolutionary and I've found it hard to see it more than a cash back site. Ei42 has removed an important part of the cash back process and replaced it with a complex referral program. Your own store is impressive but needs to be taken to the next level so web masters can integrate it with their own sites and social networking profiles.