I can vouch for the soundness of this idea although there is a little risk attached such as the links not tracking, merchants refusing cashback and becoming hooked on gambling. As long as you stick to the plan, it can be a nice little money-spinner. I have published my experience here:

Arkad's Quidco Cashback Experiment

Also, in addition to using Quidco for gambling, there are also offers in other business sectors (insurance, finance, appliances etc.). Personally, before I buy something I always check to see if I can get a discount through Quidco.

Interesting site. I'm looking forward to browsing through your other articles.

Arkad

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