If you find that you like certain mobile ads better than others, you’re not alone. This is because mobile ads affect your mind more than you might think. According to a new study from mobile brand advertising leader Kargo, certain types of ads captivate mobile consumers while others are more likely to aggravate them.
Why does this matter? The findings of such a study can be highly beneficial to the marketing industry, which is always hard at work trying to figure out what types of ads are the most effective in terms of being well-received by users. Plus, knowing this information would be highly useful in regard to establishing the most optimal mobile app monetization strategy.
Kargo's study – The “Captivate vs. Aggravate” study – was conducted with the help of neuroscience research firm MediaScience. The study analyzed both the emotional and rational responses that consumers had to four different types of mobile ads within top editorial environments. More specifically, the study tracked the neurological reactions that the participants had to various ad formats by analyzing eye movements, attitude changes and biometric responses.
What the researchers learned from the study was that the size of the ad played an important factor in terms of how well consumers responded to it. That being said, bigger wasn’t always best. Furthermore, interstitial ads - those that pop-up and cover the full screen – are viewed by users as being the most intrusive and annoying. When these ads appear the users’ attention to them dropped dramatically.
On the other hand, consumers appeared to be happier with in-stream advertising. These are ads that are placed in between content. For instance, they may appear at the end of a game or a game level, etc. It is thought that users may find these ads more appealing because the engagement is user-controlled. Interestingly, the study also found that even if participants didn’t like the ad format it did not impact their opinions about the brand or the editorial content around the advertisement.
Another study by neuromarketing leaders Neurons Inc. and True Impact also tested the reactions mobile consumers had to certain ads. This study was conducted in an effort to help marketers better understand how users react to in-app mobile video ads and how users engage with them. This information gives insight to brand recall, human attention and higher ad receptivity. The report about this neuroscience study was released by MediaBrix, the leading in-app mobile video advertising platform for brands.
The study focused on testing the reactions users had to ads that were delivered in two formats but that had the same creative, which was either from MillerCoors or a global confection brand. What the researchers discovered was that embedded opt-in ads that were presented within the context of the consumer’s experience and that rewarded attention were received much better than standard interstitial video ads. In fact, the opt-in advertising yielded eight times more mental engagement from the users as well as over three times the amount of time spent with the brand, and far greater brand recall and positive sentiment.
What the study showed was that an ad delivery style that enables a brand to add context and value to the consumer while identifying emotional and meaningful moments, leads to the most significant brand-consumer relationship, which – in turn - results in a higher return on investment.
The Web Orchard, one of the region’s leading website developers who are based in Shrewsbury, have recently been delivering support to their growing number of international clients.
A project funded by the World Bank targeting Women in Iraq, is amongst the latest organisations to benefit from The Web Orchards managed hosting, aiming to solve any technical issues and user support requests.
Speaking in regards to the Nina-Iraq website, Pete White says “Nina-Iraq represents the heart of enterprise and the spirit of Iraq. It is great for us to be able to share our technical abilities and expand our services, into other countries from our operating base in the heart of Shrewsbury.”
Website hosting and ongoing technical support are just two areas where The Web Orchard excel in supporting numerous renowned companies.
When it comes to technology, it is moving in the forward direct swiftly. We witness upgrades in a number of gadgets and new announcements are made months before the release.
So, now let's look at some of the gadgets and technology trends.
After expanded reality, the next big thing that will be seen in the coming years is virtual reality. You will be able to experience sound and sight through gadgets. Here you will find a computer triggered environment which simulates physical interaction in the imaginary as well as real world. Oculus Rift is the best example for this. Work is in progress on creating virtual reality treadmill by Virtuix Omni. This technology which was widely used in gaming field, will now be used in the health field too.
4K TVs were first introduced in 2014 and from there, they became popular among people. In the beginning they were expensive, but are available now at affordable rate. so now comes the time of 8K TVs. During a press event in Europe, Philips declared that now it is time for the 8K TVs and they will be seen in the market with the same by 2016.
Quantum dot picture quality
Now this is something that you have been hearing a lot lately. Here in this technology, you will see many colors on the display panel. This is done by adding a layer of nanoparticles between backlight and colour filters. LG is the company to come forward first and announce quantum dot 4K TVs. The same have been expected from Sony and Samsung.
Android operating system was first started in phones and from there it jumped to tablets, laptops and now finally to TVs. Now Google has come up with smart TV with Andoid 5.0 OS. Many more companies are also expected to come up with smart TVs. The best part about smart TV is that now you will be able to access apps and games direct from the Google Play Store. As the developer kit for Android TVs are available in the market, more number companies are expected to come up with smart TVs in the coming time.
TVS with built-in games
When it comes TVs and games they are like bread and butter. Now new set of TVs are available in the market that have built-in functionality for gaming and are compatible with consoles. Brands like Samsung, Philips and Toshiba are coming with products that will help people to play games on their TV itself.
Many people tried their hand in the field of wearables last year, leading to the formation of many smartwatches and fitness bands. It is expected that things may go the same way in the nearest future too. Sony came up with its epaper smartwatch which is called as FES watch. LG came up with its G Watch R2, which is expected to have 4G connectivity in this year itself.
Dual working laptops
The season of laptop is never going to end. Now you will soon find laptops which can be converted into tablets too. You can find a good collection of laptops at Currys. They can be bought at the possible cheapest rate. For this, you need to use the latest offers by using currys voucher code at Deals Lands. Deals Lands is a place, where you will find a number of discount vouchers which you use while shopping at the stores.
This has been the most awaited gadget that people have been looking out for since 2014. This has been released by Apple for its customers.
Samsung Galaxy S6
When it comes to Samsung Galaxy S5, it was outstanding but it failed to capture the market on a large scale. Samsung Galaxy S6 has been released in this year April. It comes with lollipop OS and super AMOLED touchscreen. They have been able to attract people on a large scale.
The number of gadgets keeps on increasing everyday. Some of the gadgets wins the race while others fail to impress the crowd. Hope there may be more in the coming years to attract customers.
Making the decision of which web-hosting company to use, can often be a challenging problem to address for many individuals and business owners. Shropshire based Switchweb exists to provide a low-cost solution to such an issue.
Switchweb is the perfect choice for any Wordpress or Drupal website - presenting an affordable web-hosting option that has a proven track record, having started originally in 2003.
Every Switchweb account comes accompanied by unlimited email accounts and forwarders, again - the perfect solution to the needs of any business, charity or individual requiring hosting for a personal website. Switchweb are renowned by existing customers, for their reliability and highly professional service.
Pete White of Switchweb, says “Switchweb offers hosting that is designed for many popular web apps, including both Wordpress and Drupal amongst others. We really do aim to offer a cost-effective solution to the web-hosting requirements of UK businesses and organisations."
For more information on the hosting packages that are available right now, visit www.switchweb.co.uk
Switchweb, a website hosting company which is based in Shropshire - offers professional, reliable and affordable website hosting solutions - which are perfect for companies of any size, across the UK.
To kickstart the new year, Switchweb are offering superb value hosting packages - which start at just £19 a year!
The hosting is a fantastic option for any businesses who are launching in 2015 and need a low-cost yet quality answer to their hosting requirements.
Pete White of Switchweb, says “There are so many hosting companies and offers out there across the internet, that it can often be quite difficult for users to find a reliable company, in an efficient and cost-effective way; that’s the gap which Switchweb aims to address!”
Switchweb has a proven track record of success, having started in 2003.
For more information on the hosting that’s available, visit www.switchweb.co.uk
Interacting with Shrewsbury Town Council will soon be quicker and easier after councillors approved plans for a new website.
At a meeting of the Finance & General Purposes committee on Monday [4 AUG] members appointed Shrewsbury based company, The Web Orchard, to re-design the existing site following a robust selection process.
The brief was to make the existing website simpler to use, and more responsive, ensuring that visitors will be able to find what they are looking for within a few clicks.
The new site will be built using responsive technology to recognise which type of device people are using and adjust accordingly.
The design of the previous website, which is five years old, was found to be outdated and difficult to navigate, particularly on mobile and tablet devices. The new design will remove some large blocks of text and replace these with clear icons guiding users to the pages they need.
Work on the new website, which will sit on the existing platform at www.shrewsburytowncouncil.gov.uk, is already underway, with a prototype due to be presented to councillors in October.
Councillor Alan Mosley said: “Soon after taking over the leadership of the Council we recognised that our website was outdated and, as part of our revised Communications Strategy, we resolved to change it to something more fit for purpose. We want a website that will allow the Council to get closer to its residents, one that is more open and accessible and user friendly for all types of devices.
“The re-designed site will be attractive and informative, while giving opportunities for feedback and consultation with residents. We want the new website to link with all our partners as we work together at putting Shrewsbury first.”
Pete White, director at The Web Orchard added: "We're delighted to be selected to re-build the Shrewsbury Town Council website and are already busy working on the project. There are some interesting challenges that we are looking forward to tackling."
Shrewsbury based website developers The Web Orchard are pleased to announce today, their Platinum level sponsorship of the fifth annual ShropGeek (R)Evolution Conference - which is taking place this September.
The exciting and lively ShropGeek (R)Evolution Conference will see more than 200 people from all over the web-world, join together for a very unique full-day web conference in Shropshire's stunning county town. Entrepreneurs and business professionals will combine their varied backgrounds and internet experiences, to share what makes things faster, stronger and better when it comes to anything world wide web!
2014 will mark the conference's fifth year of successful operation - and it will be the first year that The Web Orchard have pledged Platinum sponsorship.
Speaking of the support which The Web Orchard will be providing this year, Pete White said "We may be a rural county and away from the busy life of the cities, but Shropshire has just as much to offer in terms of web and commercial opportunities for businesses and entrepreneurs. There are so many people here in Shropshire that are making real successes of the web, for example full-time Bloggers right through to substantial companies - and the ShropGeek conference aims to celebrate these achievements, as well as provide professional development for those who attend."
The ShropGeek (R)Evolution conference is being held at Shrewsbury's Conference Centre and is taking place on Friday 26th September 2014. The special event is delivered and organised by national industry-recognised experts - and the primary aim is to support the UK's digital community. Shropshire people with a passion and interest for the web, are encouraged to consider attending this year.
Platinum sponsors, The Web Orchard, have recently completed new websites for clients including Shropshire Fire and Rescue and Telford Shopping Centre. They are a Drupal specialist and Pete White is also a professional blogger, as well as Editor of the popular Love Shrewsbury website. For further information on the ShropGeek conference, visit: http://2014.shropgeek-revolution.co.uk
- Packages from only £19 per year
- Celebrating 11th year selling web hosting
- Enterprise package now with unlimited storage and bandwidth
- Comes with one-click installation of common web apps including Wordpress & Drupal
A Shropshire web host has relaunched this week with three new packages in its low cost PHP/MYSQL hosting range. The Entry Cloud package comes with 500mb storage and 1gb of monthly bandwidth for only £19 per year. The £29/year Business Cloud package comes with 5gb of storage and 10gb of monthly bandwidth whilst the Enterprise Cloud package comes with unlimited storage and unlimited bandwidth for only £39/year.
Any of the packages are ideal for many of the popular web apps such as Wordpress, Drupal, Joomla and phpBB. With Switchweb’s easy to use control panel any of the above can be installed just with one-click through the web browser or smartphone.
All hosting accounts come with unlimited email accounts, auto-responders, forwarders and mailing lists as well as essential junk mail filters and webmail access.
Switchweb have invested heavily in their cloud technology with 24x7 network and hardware monitoring and servers are custom built by industry-leading experts using high quality Dell and Intel hardware.
Formed in 2003, Switchweb Web Hosting have eleven proven years in delivering reliable, fast, feature rich hosting that is essential to businesses and organisations.
We invite you to visit the new Switchweb web site http://switchweb.co.uk/ and check out our packages and features. If you have any questions our friendly support are always on hand to assist.
The Web Orchard a Shropshire based web-development company has announced today a joint venture with the purchase of an international news website.
The Iraq Business News website originally launched in February 2010 has grown to become the leading news service for all who are interested in the business development in Iraq. Offering a unique and in-depth perspective, the website aims to highlight Iraq and the modern economy which is being brought into place.
Iraq Business News and its sister site Libya Business News give site visitors a wide variety of informative news coverage – receiving approximately 300,000 page visits per month, demonstrating the demand and interest in their respective countries for new economic opportunities in the commercial sector.
Speaking of the recent acquisition in part of the company, Pete White of The Web Orchard said “We have been managing the website for a number of years and knew what a fantastic opportunity it was to become part of the current team. We can really bring our expertise to the site starting with a content delivery network that serves the site to viewers from their most geographically local server. This will speed up access and better serve the ever growing readership. It is always positive when we are able to make our expertise known internationally – and we are looking forward to seeing the Iraq Business News website evolve in the future.”
The Web Orchard brings Iraq Business News into their increasingly diverse portfolio of sites which also includes the Love Shrewsbury website.
For further information on other projects which The Web Orchard have been working on recently, take a look at http://www.theweborchard.com/