Shropshire Web & IT Company Reveals New Brand

One of Shropshire’s leading web and IT companies has recently revealed its new logos and branding, to support its growth to becoming one of the region’s best technological companies.

The new branding follows a previous office move within Shrewsbury, which has allowed Information Solutions and its sister company, The Web Orchard, to hire additional staff to support their commitment to providing the best web and IT services within the region.

Peter White, one of the directors of Information Solutions, says, “Over the past year our businesses have gone from strength to strength, and with future development planned it’s been great to move into the larger offices and refresh the branding so it better reflects the two companies as we progress into this phase of the company.”

“We’re also happy that we’ve been able to remain in The Pump House in Shrewsbury as it’s a great low energy and environmentally friendly building, and allows us to have a great central hub for working with the whole of Shropshire and the West Midlands.”

Along with its aim of providing the best IT and web services to its clients, the company is also dedicated to providing valuable services for the larger community.

The company which also runs the popular Love Shrewsbury website and the Community Hub web services for local parish councils – has helped dozens of local businesses and organisations create an online presence for themselves.

The company’s rebrand was carried out by Carl Jones Design, and it is not the first time the two companies have worked together, having recently worked on projects such as the new Housing Plus Group, Blue Square Building, and Battlefield 1403 websites.

Set up in 2003 Information Solutions has become one of the region’s leading professional IT support providers and web development companies.

With clients based throughout Shropshire and the greater West Midlands area Information Solutions are able to offer a whole suite of IT services from bespoke IT Support Packages to the latest cloud based services and effective IT Security Solutions.

The Web Orchard specialises in Drupal and WordPress content management systems and has developed websites such as Telford Shopping Centre, Shropshire Fire and Rescue and Shrewsbury Town Council during its ten years history.

Information Solutions aim ‘To be the leading IT & Web provider in Shropshire, the business that people want to work WITH and FOR

www.theweborchard.com

www.info-sol.co.uk

With the large online streaming audience set to get even bigger in 2017, Netflix is doing more than enough to position itself as the most preferred online streaming service for Videos on Demand. They have gone as far as funding the production of A-list TV shows that made headlines all over the world in 2016, like the very popular Narcos. This year doesn’t seem like it’s going to be any different, since they already have a number of TV shows lined up for release. The only catch is that you’d need to change your Netflix region to the US. Once you do that, here’s what you could expect:

New Netflix Originals Coming in 2017

Santa Clarita Diet

- Release Date: February 3rd, 2017

- Cast: Timothy Olyphant, Thomas Crawford, Drew Barrymore

- Plot: This year we will see Drew Barrymore come to daytime TV in this drama filled story about a happy couple living in Santa Clarita, California whose lives come tumbling down after the death of Sheila.

Sense 8(Season 2)

- Release Date: May 5th, 2017

- Plot: Also making a comeback this year is the interconnected group of 8, dubbed the “sensates”, whose main objective would be to use their shared knowledge, language and skills to prevent the violent death of Angelica.

Frontier

- Release Date: January 20th, 2017

- Cast: Landon Liboiron, Jason Momoa, Zoe Boyle

- Plot: The producers from the Discovery channel came together to order a scripted series about the struggle that existed in the late 18th century over the control and exploit of pelts.

Marvel’s Iron Fist

- Release Date: March 17th, 2017

- Cast: Jessica Stroup, Jessica Henwick, Finn Jones

- Plot: Another addition to the Marvel series to watch out for in 2017 is Iron Fist, with the main character as Danny Rand. Rand comes back to his family’s home in New York to reclaim his family company, but the evils he encounters along the way force him to choose between continuing with his family’s legacy, and his duties as Iron Fist.

Ultimate Beastmaster

Release Date: January 24th, 2017

Plot: This new physically demanding, and energy draining competition will put all the other obstacle course challenge shows you’ve watched to shame. The show will adopt an international theme with competitors being scouted from the US, Germany, Japan, South Korea, Mexico and Brazil. These athletes will compete for national pride as they’re put through the toughest of courses, known in each episode as “The Beast”, with each contestant yearning to be crowned the Ultimate Beastmaster after they battle it out on the final episode.

Best Netflix Originals in 2017

Expect all that and a lot more this year from Netflix. We’ll update the list once the release dates get announced, but here’s what you could also expect to come out soon:

-The Crown

-F is for Family

-Bloodline

-Bojack Horseman

-Black Mirror

-Fuller House (Season 3)

Keep in mind that these release dates are all based on viewers on the American Netflix region. Whether these shows will also be released at the same time in UK, Canada, Australia, or other countries is yet to be seen

If you find that you like certain mobile ads better than others, you’re not alone. This is because mobile ads affect your mind more than you might think. According to a new study from mobile brand advertising leader Kargo, certain types of ads captivate mobile consumers while others are more likely to aggravate them.

Why does this matter? The findings of such a study can be highly beneficial to the marketing industry, which is always hard at work trying to figure out what types of ads are the most effective in terms of being well-received by users. Plus, knowing this information would be highly useful in regard to establishing the most optimal mobile app monetization strategy.

Kargo's study – The “Captivate vs. Aggravate” study – was conducted with the help of neuroscience research firm MediaScience. The study analyzed both the emotional and rational responses that consumers had to four different types of mobile ads within top editorial environments. More specifically, the study tracked the neurological reactions that the participants had to various ad formats by analyzing eye movements, attitude changes and biometric responses.

What the researchers learned from the study was that the size of the ad played an important factor in terms of how well consumers responded to it. That being said, bigger wasn’t always best. Furthermore, interstitial ads - those that pop-up and cover the full screen – are viewed by users as being the most intrusive and annoying. When these ads appear the users’ attention to them dropped dramatically.

On the other hand, consumers appeared to be happier with in-stream advertising. These are ads that are placed in between content. For instance, they may appear at the end of a game or a game level, etc. It is thought that users may find these ads more appealing because the engagement is user-controlled. Interestingly, the study also found that even if participants didn’t like the ad format it did not impact their opinions about the brand or the editorial content around the advertisement.

Another study by neuromarketing leaders Neurons Inc. and True Impact also tested the reactions mobile consumers had to certain ads. This study was conducted in an effort to help marketers better understand how users react to in-app mobile video ads and how users engage with them. This information gives insight to brand recall, human attention and higher ad receptivity. The report about this neuroscience study was released by MediaBrix, the leading in-app mobile video advertising platform for brands.

The study focused on testing the reactions users had to ads that were delivered in two formats but that had the same creative, which was either from MillerCoors or a global confection brand. What the researchers discovered was that embedded opt-in ads that were presented within the context of the consumer’s experience and that rewarded attention were received much better than standard interstitial video ads. In fact, the opt-in advertising yielded eight times more mental engagement from the users as well as over three times the amount of time spent with the brand, and far greater brand recall and positive sentiment.

What the study showed was that an ad delivery style that enables a brand to add context and value to the consumer while identifying emotional and meaningful moments, leads to the most significant brand-consumer relationship, which – in turn - results in a higher return on investment.

The Web Orchard, one of the region’s leading website developers who are based in Shrewsbury, have recently been delivering support to their growing number of international clients. 

A project funded by the World Bank targeting Women in Iraq, is amongst the latest organisations to benefit from The Web Orchards managed hosting, aiming to solve any technical issues and user support requests. 

Speaking in regards to the Nina-Iraq website, Pete White says “Nina-Iraq represents the heart of enterprise and the spirit of Iraq. It is great for us to be able to share our technical abilities and expand our services, into other countries from our operating base in the heart of Shrewsbury.”

Website hosting and ongoing technical support are just two areas where The Web Orchard excel in supporting numerous renowned companies.

For more information on The Web Orchard and their web services, visit www.theweborchard.com, to see the Nina-Iraq website, take a look at www.nina-iraq.com 

New gadgets to look out for

By Pete | @kingpetey | 18 Sep 2015

When it comes to technology, it is moving in the forward direct swiftly. We witness upgrades in a number of gadgets and new announcements are made months before the release.

So, now let's look at some of the gadgets and technology trends.

Virtual reality

After expanded reality, the next big thing that will be seen in the coming years is virtual reality. You will be able to experience sound and sight through gadgets. Here you will find a computer triggered environment which simulates physical interaction in the imaginary as well as real world. Oculus Rift is the best example for this. Work is in progress on creating virtual reality treadmill by Virtuix Omni. This technology which was widely used in gaming field, will now be used in the health field too.

8k display

4K TVs were first introduced in 2014 and from there, they became popular among people. In the beginning they were expensive, but are available now at affordable rate. so now comes the time of 8K TVs. During a press event in Europe, Philips declared that now it is time for the 8K TVs and they will be seen in the market with the same by 2016.

Quantum dot picture quality

Now this is something that you have been hearing a lot lately. Here in this technology, you will see many colors on the display panel. This is done by adding a layer of nanoparticles between backlight and colour filters. LG is the company to come forward first and announce quantum dot 4K TVs. The same have been expected from Sony and Samsung.

Android TVs

Android operating system was first started in phones and from there it jumped to tablets, laptops and now finally to TVs. Now Google has come up with smart TV with Andoid 5.0 OS. Many more companies are also expected to come up with smart TVs. The best part about smart TV is that now you will be able to access apps and games direct from the Google Play Store. As the developer kit for Android TVs are available in the market, more number companies are expected to come up with smart TVs in the coming time.

TVS with built-in games

When it comes TVs and games they are like bread and butter. Now new set of TVs are available in the market that have built-in functionality for gaming and are compatible with consoles. Brands like Samsung, Philips and Toshiba are coming with products that will help people to play games on their TV itself.

Wearables

Many people tried their hand in the field of wearables last year, leading to the formation of many smartwatches and fitness bands. It is expected that things may go the same way in the nearest future too. Sony came up with its epaper smartwatch which is called as FES watch. LG came up with its G Watch R2, which is expected to have 4G connectivity in this year itself.

Dual working laptops

The season of laptop is never going to end. Now you will soon find laptops which can be converted into tablets too. You can find a good collection of laptops at Currys. They can be bought at the possible cheapest rate. For this, you need to use the latest offers by using currys voucher code at Deals Lands. Deals Lands is a place, where you will find a number of discount vouchers which you use while shopping at the stores. 

Apple Watch

This has been the most awaited gadget that people have been looking out for since 2014. This has been released by Apple for its customers.

Samsung Galaxy S6

When it comes to Samsung Galaxy S5, it was outstanding but it failed to capture the market on a large scale. Samsung Galaxy S6 has been released in this year April. It comes with lollipop OS and super AMOLED touchscreen. They have been able to attract people on a large scale.

The number of gadgets keeps on increasing everyday. Some of the gadgets wins the race while others fail to impress the crowd. Hope there may be more in the coming years to attract customers.

Making the decision of which web-hosting company to use, can often be a challenging problem to address for many individuals and business owners. Shropshire based Switchweb exists to provide a low-cost solution to such an issue.

Switchweb is the perfect choice for any Wordpress or Drupal website - presenting an affordable web-hosting option that has a proven track record, having started originally in 2003.

Every Switchweb account comes accompanied by unlimited email accounts and forwarders, again - the perfect solution to the needs of any business, charity or individual requiring hosting for a personal website. Switchweb are renowned by existing customers, for their reliability and highly professional service.

Pete White of Switchweb, says “Switchweb offers hosting that is designed for many popular web apps, including both Wordpress and Drupal amongst others. We really do aim to offer a cost-effective solution to the web-hosting requirements of UK businesses and organisations."

For more information on the hosting packages that are available right now, visit www.switchweb.co.uk 

Switchweb, a website hosting company which is based in Shropshire - offers professional, reliable and affordable website hosting solutions - which are perfect for companies of any size, across the UK.

To kickstart the new year, Switchweb are offering superb value hosting packages - which start at just £19 a year!

The hosting is a fantastic option for any businesses who are launching in 2015 and need a low-cost yet quality answer to their hosting requirements.

Pete White of Switchweb, says “There are so many hosting companies and offers out there across the internet, that it can often be quite difficult for users to find a reliable company, in an efficient and cost-effective way; that’s the gap which Switchweb aims to address!”

Switchweb has a proven track record of success, having started in 2003.

For more information on the hosting that’s available, visit www.switchweb.co.uk

 

Interacting with Shrewsbury Town Council will soon be quicker and easier after councillors approved plans for a new website.

At a meeting of the Finance & General Purposes committee on Monday [4 AUG] members appointed Shrewsbury based company, The Web Orchard, to re-design the existing site following a robust selection process.

The brief was to make the existing website simpler to use, and more responsive, ensuring that visitors will be able to find what they are looking for within a few clicks.

The new site will be built using responsive technology to recognise which type of device people are using and adjust accordingly.

The design of the previous website, which is five years old, was found to be outdated and difficult to navigate, particularly on mobile and tablet devices. The new design will remove some large blocks of text and replace these with clear icons guiding users to the pages they need.

Work on the new website, which will sit on the existing platform at www.shrewsburytowncouncil.gov.uk, is already underway, with a prototype due to be presented to councillors in October.

Councillor Alan Mosley said:  “Soon after taking over the leadership of the Council we recognised that our website was outdated and, as part of our revised Communications Strategy, we resolved to change it to something more fit for purpose.  We want a website that will allow the Council to get closer to its residents, one that is more open and accessible and user friendly for all types of devices.

“The re-designed site will be attractive and informative, while giving opportunities for feedback and consultation with residents.  We want the new website to link with all our partners as we work together at putting Shrewsbury first.”

Pete White, director at The Web Orchard added: "We're delighted to be selected to re-build the Shrewsbury Town Council website and are already busy working on the project. There are some interesting challenges that we are looking forward to tackling."

Shrewsbury based website developers The Web Orchard are pleased to announce today, their Platinum level sponsorship of the fifth annual ShropGeek (R)Evolution Conference - which is taking place this September.

The exciting and lively ShropGeek (R)Evolution Conference will see more than 200 people from all over the web-world, join together for a very unique full-day web conference in Shropshire's stunning county town. Entrepreneurs and business professionals will combine their varied backgrounds and internet experiences, to share what makes things faster, stronger and better when it comes to anything world wide web!

2014 will mark the conference's fifth year of successful operation - and it will be the first year that The Web Orchard have pledged Platinum sponsorship.

Speaking of the support which The Web Orchard will be providing this year, Pete White said "We may be a rural county and away from the busy life of the cities, but Shropshire has just as much to offer in terms of web and commercial opportunities for businesses and entrepreneurs. There are so many people here in Shropshire that are making real successes of the web, for example full-time Bloggers right through to substantial companies - and the ShropGeek conference aims to celebrate these achievements, as well as provide professional development for those who attend."

The ShropGeek (R)Evolution conference is being held at Shrewsbury's Conference Centre and is taking place on Friday 26th September 2014. The special event is delivered and organised by national industry-recognised experts - and the primary aim is to support the UK's digital community. Shropshire people with a passion and interest for the web, are encouraged to consider attending this year.

Platinum sponsors, The Web Orchard, have recently completed new websites for clients including Shropshire Fire and Rescue and Telford Shopping Centre. They are a Drupal specialist and Pete White is also a professional blogger, as well as Editor of the popular Love Shrewsbury website. For further information on the ShropGeek conference, visit: http://2014.shropgeek-revolution.co.uk

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