With an increasing number of mobile web visitors its important to make sure the mobile experience is as good as the desktop experience. With a number of smart phones including the iPhone not supporting Abobe's Flash technology it's essential to provide an alternative.
A good example is British Supermarket chain Morrisons. My task was to find the opening times of my local store, I achieved this quickly however the bulk of the main page was not viewable because no alternative to Flash was provided.

Looking at the same page through a desktop browser this section provides latest offers.

Even though my goal in visiting the site was not to see the latest offers I still had the intention of visiting a local store where I may have been influenced by what I had seen on the website.
By not providing a Flash alternative Morrisons are missing out on one of their top conversion points - the main banner on the front page of their website - i.e. the section that the majority of the visitors will first see.
Alternatives would be very easy to implement - an image of offers could be displayed instead of the message telling me to install Flash or the Flash section could be recreated using JavaScript.








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