Today Apple announced the launch of their latest operating system for the Mac computer named OS X 10.2. The launch date also collides with the 7 year anniversary of the launch of Windows 95 which was the most extravagant product launch in computing history. The new OS is to go head to head with Microsoft?s Windows XP though it is more of a catch up then making many leaps ahead of their biggest rival. Mac users are excited about this latest launch however I'm unsure if the latest OS will be enough to woo customers from a declining pc market from the pc to the more expensive Mac.

This news comes just after Gateway computers have announced its all in one computer the profile 4 which is going into direct competition with the stylish imac, which can be seen by the similar pricing plan. What makes the profile 4 different to the profile 3 computers is that the profile 4 is now upgradeable. Experts are still skeptic as apple only have a 5% market share in the desktop computer market while Microsoft occupy a large percentage of over 92%. Apple have added many new features into OS X 10.2 including a instant messenger using the aol network and a new mail client, however these features are already in windows XP so apple do not have many unique selling points to market their new OS.

Apple has also announced that they are renaming their iTools service to .Mac in another bid to compete with Microsoft?s .net tools. Microsoft announced this week that they were launching msn for Mac in an attempt to go against rumours that they are not as committed to Mac as they were previously. Either way Apple still have a long way to go before they can catch a larger proportion of the desktop market. Personally Macs are too expensive for myself to afford so there wont be one on my christmas list.

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