The Smoke & Pickle Food Company of Shropshire, a Shrewsbury-based company specialising in a range of high-quality food products, recently turned to local Web Development specialists The Web Orchard to build their new web site.

With an upcoming event at the Speciality & Fine Food Fair in London's Olympia it was important for the Shropshire Food Enterprise Centre based company to have their web site completed on time.

Members of the Heart of England Fine Foods organisation, the Smoke & Pickle line-up includes a range of soups, sauces, traditional potted fish recipes, potted cheeses, plus desserts and cakes.

Martin Curtis, co-founder of the company, said launching the company was the realisation of a 20 year dream. "Along with my wife Sara and our son Will, we've been dedicated food lovers for a long time. We wanted to create a range of foods that only use the best, wholesome ingredients and were satisfying and full of flavour."

The Smoke & Pickle product range will suit the palate of traditionalists and those who prefer something a little different. Old English recipes include Potted Crab made with delicate herbs and spices, and Pear & Ginger cake. Classic dishes such as Bolognese Sauce and Minestrone Soup feature. While for those who are looking for something more exotic, Smoke & Pickle offer Rochellaise-style Fish Soup, Mulligatawny Soup, and other dishes inspired by Martin and Sara’s travels around the world.

Martin, Sara and Will are personally involved in sourcing all ingredients and managing the company's state of the art kitchens at the Shropshire Food Enterprise Centre, Shrewsbury.

When it came to marketing, Smoke & Pickle turned to local creative teams. The Web Orchard managed the implementation of the web site based on the branding and web site design created by Carl Jones Design.

Peter White, Web Architect at The Web Orchard, said “Working on the site was a real pleasure. The web site features a mouth watering photo gallery of Smoke & Pickle products, plus the facility to find the growing list of retailers, restaurants and pubs who sell the Smoke & Pickle range of fine foods.”