If you’ve taken the initiative to start your own business, you probably possess many of the qualities that make a successful entrepreneur, be it confidence, discipline, passion or creativity. These are important and valuable qualities to have. But in the frenetic digital age, keeping up with the competition requires more than just an effective human input.
Knowing how to leverage the power of today’s online tools can save your business an invaluable amount of time and money. It can help you find insights into how you can optimise, grow and become a leader in your industry. Let’s take a look at 5 types of these online tools and what they can do for your business.
Overpriced monthly bills can quickly eat away at your bottom line. From insurance to internet to licensing, chances are that there’s at least one you can cut down on. Online tools make this easy. For instance, Utility Bidder offers cheap electricity for small business by allowing you to compare prices between different suppliers in the UK.
Modern finance and accounting tools can help you get a better picture of your company’s financial health and streamline or even automate many daily operations. For instance, Gusto improves the efficiency of tasks such as tax reporting, payroll and benefits. The app can also automate payments and manage employee onboarding processes.
Wave is aimed at sole proprietors and independent contractors who need an expense tracking, invoice management, receipt scanning and general accounting tool that will save them time. Freshbooks is another popular accounting tool with features such as automated billing, custom report creation and the ability to accept mobile card payments.
With the variety of communication tools available on the market today, particularly those that are cloud-based, you can leverage them to commute less often, employ remote workers and develop more effective communication channels within your business. A great example is Slack, a messaging platform that aims to improve collaboration between teams.
According to Statista, there will be 4.3 billion email users by 2022. Email marketing also happens to offer an unmatched return on investment potential. So, if you aren’t already using it, now is the time. Even if you have no experience in email marketing, there are many tools available to help you set up an effective campaign.
This includes the likes of Constant Contact, SendinBlue and Mailchimp. These tools will help you create powerful templates, stay in touch with subscribers, dispatch newsletters at optimal times, set up automatic responses, and increase your conversion rate. They also provide an array of statistics that will help you improve your campaigns.
Traditional project management solutions are nothing more than paperweights compared to today’s digital alternatives. The likes of Accelo, Smartsheet and Zoho Projects allow you to keep your daily operations on a single platform, helping you monitor and allocate your resources more effectively.