Large numbers of online businesses are started every year, in part due to low barriers to entry and the almost unlimited potential audience the business could then reach. In recent years one area of online business that has seen high levels of growth is that of online casinos. In fact, this market has been highly competitive with new brands always trying to set their mark against established brands like Unibet. But what does it take to get an online casino business up and running though?
The first thing that is necessary to do is define who the target audience of your online casino is going to be. It is now quite a crowded market, so targeting your site at a particular segment of the market could be vital to the success of your online casino. For example it could be aimed at a particular demographic of people or the games within the site could have a specific theme, e.g. it could just contain games with a superhero theme or just retro games.
Next you must decide which casino software and games you intend to use. The software you use will run your online casino and help you manage the whole site, including processing of payments, account management and handling marketing campaigns. The games you offer are what will attract people to your site and this should be a major consideration in deciding which supplier to choose. There are two different types of suppliers to choose from, the ones which develop the games and platforms themselves and those that offer a package that provides gaming content from other suppliers. If you go with the second option it will probably be more expensive but it means you can have games from many different providers without having to sign a lot of different contracts.
There is then the decision of whether to go with a provider who demands a monthly fee or one that doesn’t and will send you the source code files immediately.
The top three game developers are Net Entertainment, Playtech and Microgaming and it is vital to have a successful online casino to at a minimum have a selection of games from at least one of the three. The cost of this must be taken into consideration though as they demand monthly fees of 10,000 Euros and will take a minimum of 15% in royalties.
If one of your main decision making criteria is in terms of budget and you are looking to minimise costs it is worth taking a look at CasinoWebScripts.com who are a software provider who look to help those starting out and don’t require any monthly payments. They allow anyone to buy as many games as they wish and allow the casinos to keep 100% of their profits. They also offer a service where they will develop any game you would like and you can pay around 100 000 Euros for a full solution that will allow use of their products for the next 100 years.
Finally, when starting an online casino make sure you take your time before rushing into any decisions and speak to different suppliers before deciding who are the right ones for you to work in conjunction with.