A Shrewsbury based messy play group, Ready Steady Let’s Get Messy which has been unable to operate since March has pivoted to creating activity boxes for toddlers and babies.
For the group owner, Laura White, it was a big change from the sessions she was used to delivering. She made an initial 20 Halloween themed boxes to test the water, they sold within 24 hours.
She set a more ambitious target of 70 boxes between then and Christmas. They sold out by early December, she spent much of the month hand making play dough, assembling boxes and going back and forth to the post office.
Laura learnt a lot about which activities and products worked well and with some great feedback from customers she were able to refine what she did and how she did it.
Laura had plenty of ideas for other themed boxes, the initial run of Dinosaur boxes sold within a few days. Her latest creation is the Woodland box, she wanted to get natural elements into a box so that children could experience wood and leaves as well as her home made play dough, cloud dough and coloured rice.