Content is the name of the game in the current online ecosystem. Influencers share content, and consumers consume it. Big brands curate multi-million-pound, multi-media advertising content, and consumers consume it. And for your business, content is your entrance into the competitive world of digital marketing - helping you to slowly accrue more sales and exposure over the course of your content-creating journey. This short guide is all about what online content can bring to your brand, outlining the main strategies you’ll use to boost your marketing output this winter.
When we say visibility in the online world, we’re talking about two parallel phenomena. This first is your ability to be seen across digital media, and the way in which this will stick in the mind of consumers and lead them to come and trade with you when they’re next looking for products like your own.
But the second, and the more technical way of interpreting the word ‘visibility’, has to do with your performance on Google’s search results pages. You see, if consumers Google your brand name, and you fail to make it up to the first page of search results, then you’re going to find that very few Internet users find your online store or website. If your content is found on Google’s first search results page, your visibility shoots through the roof.
Content on blogs
This is where blog content comes in. You can use your blog, attached to your website, to perform content marketing. This is simply the practice of producing content affiliated with your brand, which you publish on the blog on your website - and across your social media. Check here to see specific guidelines for producing this content, including the best ways to boost your SEO - or Search Engine Optimisation - this winter.
By boosting your SEO, you’ll be found and clicked on by more consumers who have made an active search for keywords and key phrases related to your brand and the products or services that you offer. These keywords will be included in your blog content - linking end-user searches to content that’s already posted on your website.
Meanwhile, it’s not just on your blog that you need to publish and produce content. In fact, you’ll use social media pages throughout your digital marketing journey to link back to your website, while accruing more followers, likes, and hits on your social media pages, too.
Content on social media is rarely written. This is a corner of the Internet where you need to be short and snappy - where memes achieve more than long-form articles, and where you’re going to want to be strategic about how you publish material that’s aimed at your target consumers. The best way to produce this cutting-edge digital content is to hire digital marketing gurus with an aptitude for creating graphic content - like pictures, videos, and animations - which you’ll share with the world via social media.
Content is your key to the kingdom of online sales, and this piece introduces you to the main ways in which content can attract more business to your firm.
With the changes Facebook have made over the last week its more important than ever to write targetted updates to reach your friends. The members home page is changing from its Twitter style display everything feed to a news feed that shows more relevant and popular posts.
A range of metrics are being used to determine popular posts including number of comments, number of 'likes' and how much you interact with a given member. Its almost Facebook trying to become more like Digg for your friends (you could become your own MrBabyMan). The idea hopefully is to get away from a news feed full of farmville updates and desperate crys for attention.
This does mean that when writing status updates for them to be noticed they need to be well constructed and targetted to your friends. Could this mean people post less status updates? It's unlikely however your more likely to see relevant posts.
The ImAFish Facebook page has been a huge success though it is more important than ever to add content that its fans will want to read.
ImAFish now has a Facebook page!
I've been working for some time on how to get ImAFish on Facebook and make it even easier for our users to get the latest ImAFish content. For a while I've had my Facebook profile importing my ImAFish blog however it wasn't an ideal way to seperate my personal life from the awesome ImAFish content people have come to love.
A Facebook page gives the ideal scenario for yet another way to syndicate ImAFish's content. Along with recent content I'm intending on uploading some of ImAFish's older content such as photo galleries (I posted some of the conceptual ImAFish art yesterday and my best HDR photos).
In the first 24 hours we've had 40 'fans' to the ImAFish group helping inforce the huge following we have online and how essential people find ImAFish to their weekly reading.
If your a huge fan of ImAFish then please follow our group on Facebook.
Many thanks to those who have already followed.
I had a hard time at school, being cool meant playing sports and beating people up but to the kids of today cool has a new meaning and it all revolves around Facebook.
Here are the top five ways you can be cool on Facebook:
1. Adding as many 'friends' as possible.
This trend is simple, the more friends you have the cooler you are. On MySpace it was OK to add anyone however on Facebook you tend to add people you know. By knowing I mean, met once, friend of a friend or shared a class at school.
This simple graph highlights the correlation:
As you can see there is a clear correlation between number of friends and coolness.
2. Joining Groups
This is not as simple as joining as many groups as possible, they need to be the right groups.
Not everyone gets it right and some people end up looking retarded when leave.
One incredibly cool person who I was privileged enough to get added by recently regularly invites me to lots of groups.
The rules for joining groups are simple
- The more members the better
- CAPITAL LETTERS are essential - join any group that capitalises the name.
- If someone else cool invites you to the group then it must be cool.
Pictures on Facebook are a bit like going to your local all you can eat Chinese as you know you are going for quantity and quality. It doesn't matter that Facebook resizes photos in a horrible way and doesn't provide decent resolution copies.
Emo poses aren't as cool as they were on Myspace so try to find a picture where you are actually smiling.
Super poking someone has already gone out of fashion - kicking high in the sky is now in. You have to keep up with these little changes to stay cool.
5. Follow the Rules on Facebook Coolness
I'm not shitting you, someone has written rules on how to be cool on Facebook.
These rules cover everything from how to talk to people, how much to write and to a certain extent what to write. Advice such as rule 8 'Don't send Bumper Stickers more than once a week.' is golden to staying cool.
I came across FacebookSync yesterday on TUAW, the application allows you to synchronise your Mac's Address Book with all your contacts in Facebook. For the majority of my contacts it added pictures, email addresses and birthdays to my current contacts and for those that weren't in my Address Book it added new contacts.
Most of my contacts are on Facebook and the program did a nice job of matching contacts up. For those that it couldn't match I had to select contacts then merge so that there were not duplicate entries.
Once synchronised I could use iSync to copy all the updated contacts to my phone. (iSync supports most Nokia, Motorola , Samsung and Sony Ericsson phones, for Windows Mobile based ones try Missing Sync).
Overall its a nice utility that makes good use of Facebook.