When I was writing the April Fools editorial in bed at 8.30 yesterday morning it didn't cross my mind that it would be the best day ever on the site. We over doubled our previous visits record, 5 times the average good days traffic and even got mentioned on local radio.
What was really interesting about the day was how quickly the article went viral and how quickly it started to bring visitors to the site. I published the article at 9.09, I immediately shared this on the Love Shrewsbury Facebook Page (with an audience of 877 likes), I then reshared to my personal Facebook friends (an audience of about 500). I then shared on my personal Twitter (knowing that the Love Shrewsbury Twitter would be tweeted automatically from IFTTT).
Almost instantly people started to click through to the website. Between 9.09 and 12pm traffic was fairly consistently showing 20-25 people reading the article. Just after 12 we broke the sites previous hits record (set sometime last year), by 9pm we had doubled this amount.
What was also interesting is the number of people that used the Facebook like button within the page, as I write this post it has 163 likes, given we struggle to get comments on the site its good to see people interacting in this way.
We've put a lot of work into developing our social media channels and days like yesterday so how effective they can be in distributing content and bringing traffic to the site.
The big challenge is continuing to develop content, the 1st of April only comes round once a year and this sort of article wouldn't work any other time.
Today we have a great photographic piece about the closed Shrewsbury prison that I was hoping would be the big article of the week however something tells me it won't cause as big a stir!
The Web Orchard a Shropshire based web-development company has announced today a joint venture with the purchase of an international news website.
The Iraq Business News website originally launched in February 2010 has grown to become the leading news service for all who are interested in the business development in Iraq. Offering a unique and in-depth perspective, the website aims to highlight Iraq and the modern economy which is being brought into place.
Iraq Business News and its sister site Libya Business News give site visitors a wide variety of informative news coverage – receiving approximately 300,000 page visits per month, demonstrating the demand and interest in their respective countries for new economic opportunities in the commercial sector.
Speaking of the recent acquisition in part of the company, Pete White of The Web Orchard said “We have been managing the website for a number of years and knew what a fantastic opportunity it was to become part of the current team. We can really bring our expertise to the site starting with a content delivery network that serves the site to viewers from their most geographically local server. This will speed up access and better serve the ever growing readership. It is always positive when we are able to make our expertise known internationally – and we are looking forward to seeing the Iraq Business News website evolve in the future.”
The Web Orchard brings Iraq Business News into their increasingly diverse portfolio of sites which also includes the Love Shrewsbury website.
For further information on other projects which The Web Orchard have been working on recently, take a look at http://www.theweborchard.com/
A Shrewsbury based web-development and IT company is celebrating this week - along with their client, who successfully received funding on Dragons Den.
The new website received over 60,000 hits within the first 30 minutes after the pitch by The Raw Chocolate Company on this week’s episode - and the site stayed online and live during this surge, thanks to the planning and implementation of The Web Orchard team.
The Web Orchard built a Drupal 7 website allowing The Raw Chocolate Company to fully promote their product range, fully manage products and content ‘behind the scenes’.
Kris McGowan Customer Insight Manager said "It was great working with Pete and his team. We were really up against it and they put all their resources into getting the website ready and functional on time. The Dragons Den team said we would not be able to keep the website running due to shear volume of hits, but the WebOrchard team did it brilliantly. We couldn't be happier."
The Raw Chocolate Company received £72,000 in funding from entrepreneur Deborah Meadon.
Pete White of The Web Orchard said “This has been a fantastic week all round. It’s been great for our client who have received the financial backing of Deborah Meadon and TV exposure - but also superb for The Web Orchard, demonstrating our professional ability to create truly winning website designs with top quality technical assistance and planning.”
For more information on The Raw Chocolate Company and to visit their new website: www.therawchocolatecompany.com For The Web Orchard and an overview of their portfolio and services: www.theweborchard.com
Business owners often have a difficult time securing the financing required to start and grow those companies. While some turn to their loved ones and offer investments within their companies, others look for other ways to finance their ideas. Even after launching your own business, you may still need some additional help. Financing can help you cover the paychecks you owe your employees, the bills that keep coming in and even the utilities needed for the daily operations of your business. The best financing options can help you when starting your business or helping it grow.
Invoice advances are cash advances that you take out against future goods. With traditional sales methods, you accept payments from customers and deliver goods after receiving those payments. If you experience a faster amount of growth than anticipated and cannot keep up with the demands from your customers, invoice advances can help. Investors essentially give you money that you can use today to pay for those goods with the agreement that the investors can take over your invoices if you cannot pay back the money borrowed.
You may find yourself in need of cash to cover your payroll financing, utility bills or another amount that you cannot pay. Some companies will offer you the cash that you need with some form of collateral that you put up such as a piece of property or the rights to sell a product that you offer. You can also cover your payroll with a microloan. A microloan is a smaller loan than you might get when going through a bank or traditional lender. Some sites actually let you seek loans from multiple people and use an online system to pay back your lenders.
The Small Business Administration is an organization in the United States that offers loan programs for American citizens who own some type of small business. You can request a loan once you open your business or when you need to secure funding in your early days. Instead of giving you a loan, the SBA will secure the loan that you get from a traditional bank or lender. The SBA will essentially agree to cosign on that loan and cover the loan if you default. Even if you have a lower credit score, you may qualify for one of these loan programs.
One of the top ways for new companies to get the financing they need is through crowdfunding. You've probably heard about sites like Kickstarter and how individuals received thousands of dollars or more from those sites. When you create a profile, you can upload videos, share details about your business and even include images of your products. Those using the site can donate as little as a few dollars to more than $1,000 to help you reach your financial goals. Several companies used these sites to great success and secured more than $1 million.
The problem with borrowing money from the SBA or taking out a traditional loan is that you must pay back that loan plus the interest charged by the lender. With a business grant, you'll receive money that you can use for start up or operating costs that you do not repay. Though the SBA offers several grants, you'll also find grants available from private sources. Many of these grants are only available to minority business owners, including women and African Americans. Most programs require that you submit an application, a proposal and a full business plan that shows how you will use that grant money.
Another popular way of securing financing for a new business is with presales. This is especially helpful for those who have a great product but do not yet have enough cash for the manufacturing of those products. You give customers the chance to make a down payment or pay the entire amount of that product with the agreement that you will ship that item as soon as possible. Tesla actually used preorders during its early days and is now a top auto manufacturer. Presales can help you raise the capital needed to get your products in the hands of customers.
Whether you need cash to cover your operating costs, the paychecks of your employees or even the cost of manufacturing your goods, there are a number of financing methods that can help. Consider grants and loans from the Small Business Administration, presales, microloans, crowdfunding and other financing options.